Wendy's is revamping restaurants with modern look and better menu
Posted on: Mar 02, 2012 |
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Wendy's Co. is willing to do all it takes to revamp its image and come into the league of higher-end fast food chain. If reports are to be believed then Wendy’s is thinking of giving a sleek look to its restaurant and is also planning to unveil a fresh menu featuring its premium Dave's Hot 'N Juicy burger.
A Dublin, Ohio-based company, Wendy’s will be using metallic highlights in its new airy design. This move is considered as their rebounding efforts after their collaborating with the Arby’s chain turned out to be a failure. Wendy’s CEO Emil Brolick said that the brand would be moving into the most intense phase in terms of change in the coming three years. Around 50 Wendy’s restaurants will be revamped, while 20 new restaurants will be built as a part of their remodeling plans. The new restaurants are going to be using light wood as a part of their architecture and will involve flat-screen television sets and natural lighting to give it a fresh appeal. Wendy’s have already refurbished ten of its stores last year, and the new designs were welcomed by the customers with complete enthusiasm. According to the information disclosed by Wendy’s representatives in a recent press conference, the company is likely to invest $750,000 and $850,000 in a revamped restaurant, the expense may go down after this year though. The company is eyeing extensive growth and will be increasing its capital expenditures to $225 million this year, which is around $78 million more than its expenses last year. Wendy’s joined hands with the Arby's roast beef chain, which was a bad move and resulted in a net loss of $10.8 million last year. Recent reports suggest that Wendy’s revenue has seen a growth of around 6 percent after it came out of the Arby’s effect. |
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