Pizza Hut has the best fast food advertisement
Posted on: Mar 11, 2012 |
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Fast food restaurants with commercials focusing on new products and value have proved quite influential, if the research reports by Ace Metrix are to be believed.
Ace Metrix, the ad research firm ranked fast food chain’s advertisements by its own scoring factors, which mainly measures an advertisement’s viewing and persuasiveness. Pizza Hut clearly dominated the top 10 list for the month of February. Pizza Hut’s commercial ads for 30 and 15 seconds spots for the special “$10 Dinner Box” made it possible to grab the top 2 slots respectively in the Ace Scores. The scores are an indication to the fact that price point is still a matter of great concern to the Americans and they still value taste and presentation. The “$10 Dinner Box” strategy was to strengthen the fast food chain’s value proposition on price point against its competitors. The overall scores were overwhelming as well with the average score way higher than the previous norms. |
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